Noctis is night and day – 24/7.
Stories about projects, sleep and wake.
Worlds, lifestyles, desires, cultures, traditions, feelings of belonging, norms, intentions, devotions. They all gravitate around the bed.
This is something Piero Priori knows very well, together with Mattia and Caterina, as he’s been thinking over a night-project ever since, considering the unconscious, an intimacy materialised into
a real object, cloth, storage, accessory, texture.
In bed you make or made love, you may eat, write and play, you can play, talk, fight and take decisions. On the bed you meet, you part or you meet again. It’s just a squared shape, harder or softer, that becomes a nest and a boxing ring, a shared place - forever or for just a few drops of time - where life flows through generations, through changes of house, town, job and perspective.
It is a multitasking platform: a desk or a conference call background, a warm shelter for cold nights, a stare to the ceiling that makes you wow!
The lonely nights and the many hugs, promotions and obstacles, life plans, births and re-births, tastes and preferences. He, she, his, her. Anyway always “us”.
Noctis’ tale in a book.
N-Factory is something more than just an ordinary company profile: it’s a collection of the many visions that make this company great every single day.
This book has been launched during a great company event, and is a way for Piero Priori to pay a tribute to all the work that has been done up to now, by putting under the spotlight those who believed in Noctis and those who are carrying on the changes. But mostly it is a statement for the future that he is prospecting in team with his offsprings Caterina and Mattia, working by his side now more than ever to face together the many challenges of a powerful and effective company management.